RESEARCH OF THE INFORMAL FACTORS ROLE IN THE DEVELOPMENT OF THE FINANCIAL SERVICES MARKETS

Within the article essence of the informal factors and their role in the development of economic entities , in particular in the functioning of the financial services markets, was analyzed. The essence of such market was defined. Aswellthefactors, thatinfluenceonthedefinedmarkets, were divided into two groups : global and national, among which national factors were researched in more details and they were ranked into such groups: political, social, economic,informational, historical and psychological, the factors of each of the group were determined. Special attention is paid to the defining of the essence of informal factors and their nature. To their number the following were related: trust, customs and traditions, civic culture , stereotypes, lifestyle, ethics, level of economic thought, mentality. Deep attention was paid to the influence of trust on the development of the financial services.