Assessment of Factors Affecting Female Customers’ Preference of E-Banking

Information technology has a vital role to play in the financial sector. The internal facility has emerged as a blessing to the financial sector specifically to banking industry. Banking sector has taken the pioneer step in adaptation of technology to provide newest medium for banking transactions. Bank has altered itself and providing services online. Banks have enriched its value chain with the adaptation of computers, adding ATMs as delivery mechanism and e-banking. After demonetisation took place in 2016 it was a new boom in internet banking in order to proceed toward cashless economy. The paper deals factors affecting female customers' preference of E-Banking system with special reference to Udaipur District of Rajasthan. Through non -probability sampling total 50 Female respondents were surveyed. The data collected from the primary source were analysed with the help of various statistical measures such as simple percentage analysis, averages were used. Mean weighted score was calculated to analyse the level of satisfaction from various aspects of E-banking. The data was collected during the months between June to July, 2017. According to the study, the researcher concludes that the most of the female bank customers are aware about all the banking services in Udaipur district of Rajasthan. Factors those were affecting the choice of E- banking of respondents were time saving, accuracy, ubiquity etc. further report states that the banks will have to take necessary steps to educate the customers regarding the new technology and other services offered by the banks.