Design of Mobile Event Management and Broadcast System Using Rational Unified Process?

Now a days marketing and event management is one of the biggest challenge in advertisement industries. Media like television, newspaper, email, posters, etc. are some of the ways by which commercial products can be advertised effectively. There are specific kinds of advertisements which are dynamic in nature. These are considered as dynamic because their price, offer may change frequently based on the customer demand. These dynamic advertisements cannot be published effectively to end users using conventional mode. For fulfilling such requirements a new technique called Mobile Event Management is proposed in this paper. Mobile Event Management works on Bluetooth where customer will get dynamic advisements over mobile phones as soon customer enters the commercial place. In this paper we have used Ration Unified Process (RUP) and Unified Modeling Language (UML) to provide effective design framework for the proposed advertisement technique.