A Study on Cross-Cultural Issues of Pharmaceutical Companies Located in Mountainous Region
Journal: International Journal of Pharmaceutical Sciences and Business Management (IJPSBM) (Vol.2, No. 4)Publication Date: 2014-04-30
Authors : Sunidhi Rai; Ajeya Jha;
Page : 1-14
Keywords : Culture; Cross-Culture; Local; Non-local; Perception Gap;
Abstract
This research work was undertaken on behalf of a pharmaceutical company located in a mountainous state of India. Company reported conflicts and clashes between its working-staff who are primarily local and others who have arrived from other states of India. The purpose of this research is to identify the existing fault-lines between these two groups of working-staff. Exploratory study has shown that reasons could range from socio-political to cultural. Accordingly this study was planned and executed. The fault lines have been clearly identified and it is hoped that appropriate measures suggested will help in bringing down unpleasant instances in the company. For the sake of confidentiality the name of the company is not being disclosed. The survey was conducted on 100 employees comprising of 50 local as well as 50 non-local employees. SPSS was used to analyse the recorded responses of the respondents.
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Last modified: 2014-04-17 16:17:09