DEVELOPMENT OF ADVERTISING ON VEHICLES

The article considers the historical perspective of advertising development and reveals the advantages of transport advertising. The analysis of recent researches and publications concerning the given problem is revealed. Data definition of advertising and advertising on urban transport, their application on vehicles. The dynamics of development of advertising on transport in Ukraine for 2006-2015 is presented. Considered the advantages of transport advertising in relation to other types. The legislative and normative base on ensuring traffic safety in advertising with transport and setting up of advertising media is analyzed. The functions of creation of the Union for promotion of the development of advertising on transport and other agencies engaged in advertising on a motor transport are revealed. This definition of subway as the main mode of transport in the metropolis and its advantages over land transport. Determined factors for improving the efficiency of advertising in the subway. The companies of the most popular brands located in the underground carriages are listed.