USING OF MOBILE APPLICATIONS FOR PRODUCTS PROMOTIONJournal: International Scientific Journal "Internauka" (Vol.2, No. 40)
Publication Date: 2017-12-31
Authors : Shvydka Olga;
Page : 71-74
Keywords : mobile gadgets; mobile applications; social networks; the Internet; communication; loyalty;
The article describes the essence of the use of mobile applications as one of the modern ways of communication with the consumer. The features and specifics of using mobile applications as a powerful tool for business-to-business and business-to-consumer communications are analyzed. Successful examples of mobile applications implementation are considered.
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