Hospitality industry and the service culture in Europe

The purpose of this article/research is to explore and analyze three most important factors that directly can affect the Culture of service in European Hospitality Industry. The paper of this study showed that relationship between the quality of education in Hospitality and Leisure, the poor recruitment and especially the lack of continuing education influence the guest's service and its quality. The findings reveal that the employee's culture of service is a critical attribute; while unsatisfactory recruitment, low education and the most critical element lack of continuing education influence negative the guest satisfaction and expectations.