THE LINK BETWEEN ADOPTING SOCIAL RESPONSIBILITY AND THE ECONOMIC PERFORMANCE GROWTH OF SMALL AND MEDIUM ENTERPRISES

Companies and economic institutions are always intending to benefit on a large scale from profits and outcomes. However, this issue won?t exempt them From the implementation of its social responsibility, the traditional statement which said: An enterprise that is not responsible in front of its owners is no longer a postulate in our world today: a world of speed and complexity interests, with fundamental progress that changes the thinking manner in many fields. From here, the enterprise evaluation work doesn?t basically rely on its turnover, but it becomes important to take into account its surrounding and to what extent it contributes to sustainable development and green economy. In reality, we can say that there is still an ambiguity and lack of awareness among all people, enterprises, and the Arab world in general, in regard to the definition of the enterprise?s social responsibility, its importance, its dimensions and how it contributes to cement sustainable development opportunities. Private sector institutions, especially small and medium enterprises, realize that they are not away from the society, and they become aware of the importance of enlarging their activities to include what is more than productive activities, such as society preoccupations and environment, beside the importance of considering the three sides of the international business council of sustainable development, economic growth, social progress and environment protection. As far as enterprises do their best towards social responsibility, they guarantee to some extent the society?s support for their objectives, development mission, recognizing their existence, and their contribution in achieving their objectives as they were previously set. Furthermore, they contribute in satisfying the needs of the society and the importance of its living requirement, and creating new job opportunities through the establishment of charitable and social projects. This paper will examine the link between the adaptation of social responsibility and environment projects of small and medium enterprises, and the achievement of profits. It will also demonstrate the enterprises? commitment advantages towards the society, and how they implement the concept of social responsibility in the workplace and external activities would improve their profits and positively increase their popularity and public loyalty to support their economic competitivity. We will examine all of these aspects inane analytical and comparative approach.