Modified Hybrid Grey Model (1,1) to Forecast Cellular Subscribers

This study develops MHGM (1,1) (Modified Hybrid Grey Model) which is the combination of two models first one is improved GM (1,1), this model consists of optimization of initial and background values and other is concave EDDGM (1,1) (Dynamic Discrete Grey Model) termed, in this model equal division technique is applied to fit the concavity of cumulative sequence and after that created dynamic average value and on the basis of that dynamic average value dynamic discrete GM (1,1) model is established and by the gradual heuristics method or the dichotomy approach the initial equal division number is obtained. We have fixed equal division number ‘n' between 0 and 1in MHGM (1,1). For forecasting of starting half years we use y(0)(m) as initial condition of model in time restored function and also multiply by a factor e-b 1 to adjust the model. This model has applied without solving by heuristics or dichotomy method. Subscribers of cellular networks increase day by day in Pakistan; cellular industry has total five networks in Pakistan. In this paper data of three cellular networks subscribers that are Mobilink, Ufone and Zong have taken as application of models and it has been proved by using mean absolute percentage error that the forecast accuracy of MHGM (1,1) is better than GM (1,1) (Grey Model) and improved grey model (1,1).