A COMPARATIVE STUDY OF STRESS COPING OF GUJRATI AND PUNJABI ENTREPRENEURS

The present study is aimed at investigating the relationship of stress coping such as task oriented (TO), defense oriented(DO) and ailment oriented (AO), reactions among entrepreneurs of Gujrati and Punjabi origin. A sample 18 gujarati and 38 punjabi entrepreneurs from urban industrial area of Raipur city in Chhttisgarh were selected on incidental cum random basis. The measure for stress coping mechanism in (Hindi form) was administerd in a small group setting the statistical treatment given to the score on AO, TO and DO mechanism presents the following picture Gujrati entrepreneur gave first preference to TO (task oriented) second to DO (defense oriented) and third to AO (ailment oriented) reaction. While Punjabi entrepreneurs ave shown more preference to defense oriented (DO), and task oriented (TO) than to ailment oriented (AO) reactions.