ACHIEVING HIGHER EFFICIENCY OF PRODUCTION THROUGH KNOWLEDGE MANAGEMENT VIA SOCIAL CAPITAL MANAGEMENT

The article shows a new approach – how to reach higher efficiency in the production from knowledge management via managing social capital through measurement, motivation and stimulation. The test in a real company on the Toyota system implementation is de-scribed. The active involvement of people is an important part of the Toyota system success. This is obvious in Japan but creates a big problem in Europe. These problems were tested in order to answer the following questions: 1. Is it possible to measure the social system level before the application of the system?, 2. Is it possible to evaluate the necessary level of the social system for successful implementation in advance?, 3. Is it possible to cultivate the social system to the desired level? We try to answer all of these questions adopting the Kopčaj Spiral Management approach. The practical results on an existing company are presented together with managerial recommendations.