HABITUS PENGEMBANGAN DESA WISATA KUWU: STUDI KASUS DESA WISATA KUWU KECAMATAN KRADENAN KABUPATEN GROBOGAN

This research aimed to find out the tourism potency, practice (habitus and domain capital), supporting and inhibiting dimensions, strategy, and the effect of Kuwu Tourism Village Development in Kradenan Subdistrict of Grobogan Regency of Central Java using Pierce F Bourdieu's Practical Theory and Robert K. Merton's Structural Functionalism Theory. This study was a qualitative research using case study strategy. The data source of research included informant, archive and document. The sampling technique used was purposive sampling. Technique of collecting data used in this research was in-depth interview and observation. The result of research show that many tourism potentials had not been explored yet in Kuwu Village, either social or cultural. Habitus and economic capital, social capital, cultural capital, and symbolic capital of Kuwu villagers could be utilized in Kuwu tourism village domain to develop Kuwu tourism village. But in fact, the habitus and capital the Kuwu villagers had, had not been utilized and developed optimally. The supporting dimensions in Kuwu tourism village development included the presence of Bledug Kuwu natural phenomenon, social cultural potency, and accessible road. Meanwhile, the inhibiting dimension derived from government, community, physical condition and external parties (investor and Non Governmental Organization). The tourism development strategy was taken by regency government and village government, in which the development still focused on Bledug Kuwu tourism object. The effect of Kuwu Tourism Village viewed from social economic aspect occurred only in some people obtaining additional income from their participation in becoming food sellers, parking personnel and etc in Bledug Kuwu. The social cultural effect was the preserved Javanese traditional art with the organization of art performance in Bledug Kuwu Tourism object. The environmental effect could be seen only in the Kuwu (Krajan) Hamlet people who had disposed the rubbish in the permanent rubbish place.