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POLITICAL MARKETING - NEGATIV CAMPAING
Journal: Journal for Economic Theory and Practice and Social Issuses (Ekonomika) (Vol.60, No. 1)Publication Date: 2014-03-24
Authors : Ljubiša Stojmirović; Aleksandra Stojković MSc; Tomislav Nikolić MSc;
Page : 94-98
Keywords : campaigns; political marketing; parties; the media; voters...;
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Abstract
It is common for political parties and certain individuals that during the election campaign they try to use a negative campaign in order to achieve a certain advantage over their rivals. What are the effects of such campaigns, whether they are successful or even counter-productive. The authors of these paper present specified case in order to show the result of such a campaign.
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Last modified: 2014-04-29 16:45:59