THE EMPIRICAL STUDY ON INVESTORS RISK PERCEPTION AND BEHAVIOUR OF EQUITY INVESTORS IN TIRUCHIRAPPALLI DISTRICT

The purpose of this paper is to examine the relationship among the individual behavioural of Equity Investors and his Risk Perception. It explores individual investor's preferences for Investment choices and provisionally investigates the impacts of risk tolerances and risk perceptions on their investment decisions. A sample of 200 investors using a structured questionnaire from investment avenues in Tiruchirappalli district. The result of analysis have shown that investor's decisions to make their investment choices are significantly and negatively related to personal income level.