USAGE PATTERN OF MOBILE PHONE SERVICE AND SOCIOECONOMIC STATUS OF THE CUSTOMER

Communication, as the transfer of information from person to person, is to reach out to people who are close to you. It gives an opportunity to share your views with and how you miss a person and in a business, it helps one to connect easily to his / her co-employees or boss. In the present modern technological world, an individual can communicate anything to everything right from the place where he/she stands either while riding vehicle or travelling in bus / train / air within a fraction of second at quick speed with clear voice and without any disturbance. So, exchange of information becomes the necessity of life to a common man and there are various means of communication on how you can reach out to other people to communicate to communicate and one such means of communication is mobile cell phone. In the fast changing and competitive world, marked by hustle and bustle coupled with ceaseless activities, mobile telecommunications have become increasingly needed services in a very limited period. With the extensive use of mobile phones, the providing mobile phone services are now recognized as the most competitive part of the telecommunications sector. Particularly in India, where mobile telecommunication has penetrated at a very high rate during the past decade, it is necessary for marketers to understand their customer needs and preferences in mobile phone services due to changes in life-styles of the customers as well as continuous increase in their dependency on mobile phones to carry out their day to day tasks.