AN EMPIRICAL STUDY ON FACTORS INFLUENCING THEPATIENTS SATISFACTION TOWARDS HEALTHCARE SERVICES OF SELECTED MULTI SPECIALTY HOSPITALS IN TRICHY

Healthcare is one of India's largest sectors, in terms of revenue and employment, and one can well witness the sector to expand rapidly. With the fast growing purchasing power, Indian patients are willing to pay more to avail health care services of international standard. In the era of globalization and heightened competition, it has been observed that delivery of service is imperative for Indian healthcare providers to satisfy their indoor as well as outdoor patients. Hence, it is essential to be aware of how the patients and patient parties evaluate the health care service. Such an understanding facilitates hospital administration to enhance quality of service and satisfy patients to a great extent as well. This paper focuses on the measurement of patient satisfaction on the healthcare services provided by the hospitals. In this regard, a review of concepts related to healthcare primary & supportive services, factors influencing the patients' satisfaction has been considered to investigate and the same is analysed in measuring patient satisfaction in health care sector in today's competitive environment.