EXTENSION OF TECHNOLOGY ACCEPTANCE MODEL (TAM): A STUDY ON INDIAN INTERNET BANKING CONTEXT

Internet banking plays significant role in the development of banking business in our country. An application of electronic service brings predominant changes in the way of doing banking transactions. In simpler terms, internet banking refers to banking through bank's website with the help of internet connection. Internet banking provides lot of benefits to the customers as well as the banks. Internet banking provides different kinds of services to the customers in the form checking balances, account statement, pay utility bills etc... The purpose of present study is to identify the reason for adoption of internet banking in Kerala. The proposed study will be in empirical nature. The required data for the study will be collected from various pockets from Kerala. The prime objective of the study is to examine the factors associated with net banking adoption.