PLACE OF THE MARKETING FUNCTION AND ITS INTERACTIONS WITH THE FUNCTIONS OF COMMUNICATION AND INFORMATION SYSTEM: EMPIRICAL STUDY ON THE CASE OF ORGANIZATIONS IN MOROCCO

The Marketing is a high value-added function for any organization. It needs to be clearly situated in the structure of organization to play completely its role. According to the Level of development of the organization, the company or the country, its place and its attributions are often badly defined. Its interactions also. We believe that numerous factors macro as those of the external environment and the micro as those of the business sector of the organization, its size, its structure have a determining role. To validate our hypotheses, we realized an empirical study on a sample of 262 Moroccan organizations, between companies and organizations other than companies. Ce travail pourrait server aussi bien aux professionnels, aux chercheurs qu'aux managers. This work could server as well to the researchers, to the professionals, as to the managers.