CRITICAL STUDY OF ROLE OF CRM IN REDUCING DIFFERENTIAL PRICING IN PUNE REGION

Trends like Electronic Commerce drive the need for a more customercentric view; with this the introduction of healthcare portals brings uprising in CRM in the pharmaceutical industry. The major benefit of healthcare portals for pharmaceutical companies will arise from the possibility of direct interaction with end-consumers and patients, which will offer a better analysis of customer needs and their transformation into the development of individualized products. Present paper deals with study of existing CRM Practices and to find out ways and means to establish CRM in pharmaceutical industry. Researcher analyzed different practices used in pharmaceutical industry to develop CRM in pharmaceutical industry through review of literature and discussions with the stakeholder. After the data analysis it is found that in pharmaceutical business outcomes are depend on the relationship so researcher has develop model which helps to know the ways and means to establish relationship in pharmaceutical industry.