STUDY OF MARKETING TECHNIQUES OF ORGANIC AND INORGANIC MOBILE APPLICATIONS IN ANDROID OPERATING SYSTEM

With the advent of digital era, Smartphones usage witnessed tremendous growth in mobile applications development field. This made a platform for Start-ups as well as for Established organizations who are developing applications to deliver and meet requirements of different clients and customers. Android Mobile Applications became stepping stone of this era and its cross-platform features led to various applications making way to PlayStore. This paper focuses on the study of customer preferences and its related factors regarding Android Mobile Applications which is both exploratory and descriptive. Anova, a statistical tool was used to test the hypothesis. The result of this study made evident that Usability, Unique and Appealing Design are few important factors contributing to an application usage.