FACTORS AFFECTING SHIPBUILDING PRODUCTIVITY

The estimation of productivity by considering costumer-driven factors was prompted by the fact that CGT is more likely to be comparative on the benchmark of comparison level, counting only the technical aspects of the ship and ignoring the factor of non production, management, technological innovation, and HR (Yu, et al., 2010). Various studies indicate that the factors of production inputs (e. g O'Mahony & Timmer, 2009; Schreyer, 2001; Lieberman & Demeester 1999) and managerial operation (e. g Kurosawa, 1991; Sumanth, 1984) determine the level of productivity of the shipbuilder and shipping companies on the dock preferences. This research reviews the use of the CGT as the basis of the shipyard productivity estimation, by encouraging the use of other shipbuilder measurement methods, and proposing alternatives that could enhance the value of CGT through evaluation by customers. This study attempts to analyze the factors affecting the productivity of the shipbuilder according to the perception of the customer.