A Study on Real Estate Business in Salem District, Tamilnadu

Real estate business has emerged as a viral between the middle and upper middle class population in Tamilnadu. Real estate business emerges, because of the high demand among the buyers as it is considered as fixed assets which will give benefits in future. This makes the real estate business a talk of the day. This paper is going to give a wide knowledge about this business and it is going to study about the social economic factors to consider in the real estate business. The researcher collects the data from primary as well as from secondary data. The primary data were collected from structured questionnaire, the secondary data collected from website, referred journal and form articles in the referred books. The researcher used the Percentage Analysis for measuring the social economic factors influencing, the Chi Square Analysis for the reason for choosing the real estate business and ANOVA for the measurement of effectiveness of promotional tools used to realtor. This paper shows that there is a relationship between the social economic factors and the real estate business and the give valuable suggestion for the effectiveness of the promotional tools used in the real estate business.