ANALYSIS OF MOBILE TECHNOLOGY SWITCHING BEHAVIOR OF CONSUMER USING CHI-SQUARE TECHNIQUE: A MODEL STUDY FROM HYDERABAD

Even though the entry of mobile in India is late by decades, the growth of the sector is at a very rapid space when compared to rest of the world. After the demonetization drive of the MODI Government more and more people are evincing interest in using internet on mobile phones to make financial transactions as well as indulge in social networking. The availability of various APP's on smart phones and incentives like discounts and cash backs on using them is steadily adding steam to mobile penetration that too at a pace unimaginable before. After the introduction of Mobile number portability (MNP) in India in 2011, telecom subscriber started switching between mobile networks for their own reasons. Consumer switching Behavior (CSB) can be termed as the loyalty that consumers initially show and are shift this to other providers for the same service due to problems they encounter with the current providers. Mobile subscribers switch networks due to factors like Service quality, Value Added Services (VAS), Service provided through Helpdesk, Call Drops, and Network coverage of the operator in general and in their area in particular. In this study we tried to determine the relative impact of various factors influencing the subscribers to switch mobile network service providers