DIGITAL MARKETING STRATEGICAL ROLE TO PROMOTE TECHNICAL EDUCATION IN ANDHRA AND TELANGANA: AN EXPLORATORY STUDY

Social media is having a huge impact on communication and interaction with prospect clients. It has changed both the way in which organizations and their brands connect with their clients and the way in which business accomplishes. Brands are endeavoring to use social media to maintain existing clients and to attract new customers. More essentially, brands need to quantify their visibility in the social media networking with respect to that of contenders. This study describes a review for gathering university brand visibility data by considering five prestigious universities in Andhra Pradesh and Telangana region and their relative position based on social media view point. The discoveries demonstrate that these university brand presence is there in social media but that none of them appears to at present have a purposeful strategy to optimize the communication with students. This implies there are enough space for the universities to demonstrate their capability in social media to draw attention of the new students.