Hastaların Kurumsal İmaj Algılarının Hastane Bağlılıklarına Etkisi

In this study, positively affecting the organizational image perceptions of patients, which might be one of the strategies for improving the functional quality of healthcare institutions, emerges are a factor that might influence the commitment of patients to the hospital. From this point, it is aimed to examine the effects of organizational climate perception of patients on the commitment of patients to the hospital. The sample of study consists of the patients, who received healthcare service in Sakarya University Training and Research Hospital in December 2016. During sampling process, 201 patients were reached via randomized sampling method. In data collection, the questionnaire method was employed, while the descriptive statistical methods, exploratory factor analysis, reliability analysis, correlation and regression analyses, and gap analysis were used for analyzing the data obtained. According to the results obtained from this study, there is a positive and very strong relationship between the organizational image perception of studies and their commitment (r= .793*). The results of regression test indicate that the established model is significant (F=337.446; p=0.000), and that the organizational image perceptions of patients influence their commitment to the hospital (t=18.370; p=0.000). Accordingly, for the healthcare facility, the images of healthcare facility in the minds of patients would improve the preferability and so the institution might draw away the other healthcare service. For this reason, in order to positively modify the image perceptions of patients regarding the healthcare institutions, the institutions should advertise the successful operations and surgeries, the physical environment of hospital should be improved, and various other regulations and improvements such as positive communication between the personnel and the patients are of vital importance.