ANALYSIS OF TARGET AUDIENCE’S DESCRIPTION AND SEGMENTATION METHODS FOR INTERNET-MARKETING ACTIVITIES
Journal: International Scientific Journal "Internauka" (Vol.2, No. 46)Publication Date: 2018-03-31
Authors : Kolontaievskyi Oleg; Polovynka Viktoriia;
Page : 22-24
Keywords : target audience; internet marketing; empathy maps; unique selling proposition;
Abstract
In the article studies particular qualities of formation the unique selling propositions, analyzes the methods of target audience description and segmentation. It describes and analyzes approaches to describing the target audience. The target audience is considered as an important component of the process of communication and implementation of marketing activities.
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Last modified: 2018-04-25 20:40:39