“Application of TQM Practices and Sectorial Implications in Industry- A Case Study on Brewing Industry”

The word quality associates with performance, features, reliability, conformance, durability, serviceability, perceived quality, safety, comfort, security, etc. Quality assurance is the system of policies, procedures and guidelines which helps in specified standards of product. A quality system is a process that combines with manufacturing process to ensure that the manufacturing process produces quality products. Kerala has the 13th largest economy in India amounting a total revenue of Rs.93585 crores (2017-18 est.), 23% of the revenue being continuously derived from the sale of the liquor industry. In 2015, Oommen Chandi's (UDF) government passed a special resolution to ban the sale of liquor in the state, with an aim to safeguard the general public, but practically there was a reason behind it, by getting a mass public attention for the next election. Subsequently, there was a revenue loss to the state only because of the ban restriction. At this juncture, the researcher makes an attempt to undergo his research in the title of “Application of TQM practices and Sectorial implications in Industry- A case study on Brewing Industry”