SOCIAL MEDIA MARKETING

Social Media is the use of social media platforms and websites to promote product and services. Marketers are always in search of media that improve their targeted marketing efforts. The latest option, being actively explored and experimented with, is social media. Biggies in social media are partnering advertisers, as this opens up another revenue stream for them. Face book, for example, lets its partners such as Coca-Cola access to its database of members so that targeted advertising can be attempted. Research by Shawandra Hill, professor, operations and information management at Wharton Revels that “network-based marketing – the type the Face book is pursuing – can be more effective because it finds customers who would otherwise be overlooked.