INFLUENCING FACTORS OF ENVIRONMENTAL BEHAVIOR BASED ON THE THEORY OF PLANNED BEHAVIOR

This paper systematically reviews and summarizes individual environmental behavior, which is neglected in the existing research on environmental management, and concludes that such a behavior is influenced by three dimensions, namely, attitude, subjective norm, and behavior control according to the theory of planned behavior. On this basis, combining with literature research, self-efficacy is also taken as one of the influencing dimensions. The influencing factors of individual environmental behavior are then studied and discussed by questionnaire in light of foreign research results. The obtained data can provide suggestions and references for the government to protect the environment of backward minority areas in Western China.