Communication As Important Tool For Managing A CompanyJournal: Innovative Economics and Management (Vol.IV, No. 2)
Publication Date: 2017-05-30
Authors : MAKA BUGHULASHVILI;
Page : 31-43
Keywords : Communication; Management; Information; Process; Function; Empoyee; Behavior;
Communication is the transfer and understanding the meaning. This means that if no information or ideas have been conveyed , communication hasn't taken place. The speaker who isn't heard or the writer who isn't read has not communicated. More importantly, however, communication involves the understanding of meaning. For communication to be successful, the meaning must be conveyed and understood. Another point to keep in mind is that good communication is often erroneously defined by the communicator as agreement with the message instead of clearly understanding the message. Why is communication important to managers and organizations? It serves four major functions: control, motivation, emotional expression and information. Communication acts to control employee behavior in several ways. For instance when employees are required to communicate any job-related grievance first to their immediate manager, to follow their job description, or to comply with company policies, communication is being used to control. But informal communication also controls behavior. When work group members tease a member who is working too hard or producing too much (making the rest of group look bad), they are informally controlling the member's behavior. Communication encourages motivation by clarifying to employees what is to be done, how well they are doing, and what can be done to improve performance if it is not up to par. As employees set specific goals, work towards those goals, and receive feedback on progress towards goals, communication is required. Communication is a primary source of social interaction for many employees by which they share frustrations and feelings of satisfaction. Communication, therefore, provides a release for emotional expression of feelings and for fulfillment of social needs. Finally, individuals and groups need information to get things done in organizations. Communication provides that information. No one of these functions is more important than the others. For groups to work effectively, they need to maintain some form of control over members, motivate members to perform, provide a means for emotional expression, and make decisions.
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