Innovation and opportunities of Big Data: promote business Intelligence

New uses linked to the proliferation of the Internet (social networks, smartphones, mobile applications, etc.) and advances in technology (use of sensors, GPS, RFID chips, etc.) contribute to an avalanche of data produced on a large scale in an unstructured way. This is the Big Data phenomenon. For companies, the real challenge in the age of Big Data is to be able to process and analyze in real time large data flows from different sources in structured and unstructured form in order to extract value and to obtain a competitive advantage. In other words, a big data project puts companies face technological challenges since a suitable architecture to be set up, to organizational issues to decide the strategy and the data flow organization to be treated and as economic issues in terms of value creation. In this article, we present an overview of these issues for companies. According to IDC (International Data Corporation), the volume of digital data created in the world surpassed 2.8 zettabytes in 2012, and will be multiplied by 50 in the next decade. We talk about data deluge, mega data, big data. The data are of various types: text data, images, videos, links in social networks, bank data, and public data (open data), IDC predicts an annual growth rate of the technology market and Big Data services in the world of 26.24% in 2018.