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Promotional strategies template for Alit-TM autoclaved and aerated concrete manufacturing across cities
Journal: Business Education in the Knowledge Economy (Vol.4, No. 2)Publication Date: 2018-05-05
Authors : Plotnikov Nikolay;
Page : 63-65
Keywords : diversification; franchising; investment incentives; potential; competitive potential of city; factors of investment incentives;
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Abstract
This article focused on choosing relevant areas for promotion of autoclaved and aerated concrete created by Alit-TM LLC. It describes their main criteria for considering a potential city in which to promote, and determines that analyzing cities through these specific criteria will reduce the company''s costs of promotion.
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Last modified: 2018-05-21 21:22:04