A QUALITATIVE STUDY OF STRATEGIC FACTORS INFLUENCING BID DECISION IN INDIAN CONSTRUCTION INDUSTRY

Construction industry is a major contributor to the socio-economic development of the country. Even under ample scope, the survival of the construction organization is a difficult task. Addressing the selection of suitable project, which satisfies the present status and the future growth is an important challenge for contractor. The formulation such strategy generally includes the outcome of past experience of bidding, the present work load, need for the work, scope for future expansion, type of project, contract, client, and risk involved etc. In this study, the major focus is on collection of practically adopted factors other than the theoretical and those factors which are listed by the past researches. Here large contracting organizations sector from India was considered for the study. Qualitative data was collected through structured interview of experts. The analysis was done using descriptive text analysis, which resulted in total of 50 factors classified under 10 major groups. The study identified 9 additional factors for the bid selection analysis. With knowledge of all the identified factors, the incompatible bid invitations can be eliminated in the initial bid selection stage itself, thereby increasing the valuable time for bid preparation of most appropriate bid proposals with enhanced chances of winning