Diagnosis of the Potential Market for Amaranth Soup in the Municipality of Apizaco, Tlaxcala

The production of amaranth in the municipality of Hueyotlipan, Tlaxcala is in danger of disappearing because it has very low utility per hectare. To increase this utility, we intend to create a company that transforms the amaranth seed into pasta for soup. With this objective, a quantitative, descriptive and transversal research was developed through the application of a survey in the municipality of Apizaco (the nearest municipality with the largest number of inhabitants). A study of secondary sources is also carried out to know the tendencies of the supply and demand of similar products. From this study it was found that the product has good acceptance and that women in the age range of 30 to 49 years are the most interested in this type of product, in addition to the future projections indicate growth of the unsatisfied potential demand, concluding that there is a potential market for the product.