Development of web-oriented and mobile application of the accounting system and analysis of interaction of higher education with potential entities

This article discusses the problems of accounting and analysis of the interaction of the university with potential applicants. The main problems associated with keeping records and analysis are analyzed. The structure of the system of accounting and analysis of the university interaction with potential applicants is developed. A software implementation of a system consisting of web and mobile applications has been developed. Experiments were conducted to assess the quality of the developed system of accounting and analysis of the interaction of the university with potential applicants.