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Brand of the territory as a tool of attraction of investments
Journal: Science Journal "NovaInfo" (Vol.2, No. 85)Publication Date: 2018-06-01
Authors : Ponkratova Tatyana Yurevna;
Page : 88-93
Keywords : BRANDING OF TERRITORY; MARKETING OF TERRITORY; IMAGE OF TERRITORY;
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Abstract
In this paper, there is definition and essence of the branding of the territory, its impact and importance on the development of the region on the investment attractiveness of the latter are given; and also features of its formation and realization
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Last modified: 2018-06-01 04:55:08