Brand Personality in Rural Area- A case study of FMCG in Vidisha District of Madhya Pradesh

The purpose of this study is to examine the brand awareness in rural area and to study the interest of the customers in products of FMCG. The brand awareness is showing increasing tendency everywhere now. To examine the validity of this general statement that is being discussed by many scholars and researchers even in industry. Here, the case of Vidisha district (Madhya Pradesh) is taken up.