ICT green alignment: towards a new generation managerial model based on green IT and corporate social responsibility

Talking about sustainable development (SD) in the context of information and communication technology (ICT) management invites us to move forward in a new research area that offers a theoretical framework to integrate the new concepts of social responsibility and environmental companies in the development and implementation of the management strategy. The current context of ICT alignment is characterized by strong environmental and societal incentives and constraints to reduce carbon footprint. Companies must therefore reorient their ICT alignment strategies towards a new sustainable mode to maintain the performance of innovation, transformation and differentiation flows. This perspective opens up a new field of research, which takes into account the interactions with the stakeholders, as well as a better of the technology, the economic and the social adjustment. In this article, we present our new “ICT Green Alignment” model as a next generation framework for ICT management. Our model has been conceptualized using a green IT and corporate social responsibility (CSR) approach, with the aim of helping managers in the process of ICT alignment with business strategy and sustainability. This framework provides a theoretical tool for the design of renewed managerial strategies for SD. In order to approve the validity and applicability of our model, the framework has been tested on the basis of a real case study of a telecom operator.