Examining Motivational Incentives To Media Practitioners

Staff motivation is crucial to the survival of any organization. The media landscape is always in dire need of well-motivated media personnel for it to continuously carry out its information education and entertainment functions. Media managers must make it a point of duty to seeing that their staff are well-motivated. This paper explores motivational incentives to media personnel. Findings from the scholarly review of literatures indicate that moneyfinance is a crucial motivating factor for media workers. However other motivating factors for media practitioners are good working condition social rewards informal recognization verbal recognization use of companys etc. Furthermore the study also found that people differ widely in the reward they desire and the value they attach to it. Hence media managers should critically study their employees in order to determine the kind of reward each personnel desires. The paper concludes that media practitioners should be well-motivated as a matter of urgency in order to engender high productivity.