Operation strategy at GalanzJournal: Multi-Knowledge Electronic Comprehensive Journal For Education And Science Publications (MECSJ) (Vol.2017, No. 2)
Publication Date: 2017-05-01
Authors : Li Yang Won;
Page : 144-160
Keywords : Galanz; operation priorities; OEM; ODM; OBM.;
In this research, we investigate the growth of Galanz as a simple industry to become one of the mostly common manufacturers in the world. In this research, we aim to introduce students to the concept of the order of the winner to classifiers, operations priorities / goals. Another goal is to show how the operation priorities should reflect the requirements of the customers and influence on the company wants to compete. Further, we demonstrated how a company can gain a competitive advantage through lower costs and a strategy on how to support the business strategy with the strategy and operations capabilities. The research also showed the students how a company can build several opportunities over time, and how the strategy and operational capabilities of the company may change over time. We also provided students with the opportunity to analyze the trade-offs in the strategic, operational and marketing decisions as the business expanded from domestic to international market and from OEM to ODM and OBM. The challenges of students to develop coherent plans of action that relate to future growth objectives are also involved. Finally, we help student to understand the great opportunities and challenges, and the management of the activities of the supply chain in China.
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