The Impact of Social Media Marketing Strategies On Consumer Purchase IntentionJournal: Multi-Knowledge Electronic Comprehensive Journal For Education And Science Publications (MECSJ) (Vol.2018, No. 2)
Publication Date: 2018-02-01
Authors : Khumar Sharma;
Page : 172-181
Keywords : Social media; Social media marketing; Consumer Purchase Intention; Strategy; Network.;
Social media started as a tool for entertainment in the beginning, then became used in marketing because of its remarkable advantages in business domain. in this paper we will talk about the concept of social media, social media marketing and, the strategy of the social media, the advantages and disadvantages of using social media marketing, the concept of the consumer purchase intention, and the effect of social media marketing strategies on consumer purchase intention. As the development of internet technology and the improvement of e-commerce market, online shopping becomes a brand-new individual consumption pattern for buyers and receives a growing number of attentions from public. This prompted me to write this paper.
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