A Review on Product Rating Behaviour Analytics

A business through internet with enhanced support to the customer is called ECommerce. A trade which happens through the network and brings the customer wishes to their drawing room itself. The payment can also be done in two ways either cash on receipt or by on line. The services, payments and guidance for the usage of the product will completely by using web based technologies. Today in online business marketing and advertisement are made easy with widespread application through different mode of technologies. We all well known about Amazon, flipchart are the pioneers in the online business. Now, Amazon is selling more than 200 million products in USA under 35 categories. The online markets provide an open choice for every customer without making any feel about the product. So it is essential to get an opinion about any product before they get in to the purchase. This principle or the techniques is called as opinion mining. The opinion marking such as star rating helps them to put the confidence over the product as well as trust worthiness of a company. This research paper makes a survey about the customer opinion to promote the business not only in B2B, but also B2C etc.