CONNECTION BETWEEN MARKET RESEARCH AND COMPANY'S GROWTH (Case of Republic Macedonia)

How good we know the market is how good our company is going to be there. Marketing research is a process where data from the market is gathered. Need of precise information is essential when bringing decisions about business. It is relevant for everyday activities in the company, because that is the only way of being effective and staying profitable. We have raised interest in the connection between market research and company's growth because we believe that our economy needs to increase knowledge about market research, its positive effects on companies and at the bottom line, company's growth and expansion on the global market is in close connection with market research.