SPECIFIES OF THE MARKET OF MARKETING ONLINE RESEARCHES IN UKRAINE
Journal: Journal Association 1901 SEPIKE (Vol.1, No. 20)Publication Date: 2018-06-30
Authors : Yurii Sotnikov Andrii Ereshko;
Page : 181-184
Keywords : online marketing research; informational and communicational technologies (ICT); marketing decision; communicational component; consumer;
Abstract
Specifies of the marketing online research services in the domestic market, its main players and trends are considered in the article. The informational and communicational technologies (ICT), the use of which in the practice will allow providing analytical research of the Ukrainian market for making correct marketing decisions focused on the concrete consumers is determined. The expediency of the marketing online researches in the marketing activity is justified. The authors have described "regular" Internet users among customers by income, position and educational level to emphasize the importance of online marketing research as a communicational component between the manufacturers and consumers.
Other Latest Articles
- AN OVERVIEW OF FINANCIAL INCLUSION, DEPOSIT INSURANCE AND FINANCIAL STABILITY
- RISKS INFLUENCE ON THE ACTIVITY OF COMMERCIAL BANKS
- INVESTMENT PLANNING FOR THE DEVELOPMENT OF UKRAINIAN ELECTRIC POWER ENTERPRISES
- ASYMMETRIES OVERCOMING IN THE SPHERE OF FOREIGN ECONOMIC ACTIVITY OF ENTERPRISES
- A MODEL FOR SOCIAL AUDIT OF CORPORATE SOCIAL RESPONSIBILITY
Last modified: 2018-07-10 03:22:13