New Differentiation of Content and Online Media Audience in Indonesia: A Study on Tirto.Id

Differentiation in various businesses is very important to make a company able to compete, not least in the media industry. There are many online media in Indonesia that compete in the media industry. They have differentiation on both the content and the audience side. Tirto.id is one of the online media that recently appeared in Indonesia by doing a significant differentiation both from the content and audience. In the past few years, Tirto.id has been able to emerge as one of the most widely used media of public opinion. This study attempts to analyze Tirto.id by using the Strength, Weakness, Opportunity, Threat (SWOT) analysis to see the strengths and weaknesses of Tirto.id through their differentiation. The study also includes the main target audience of Tirto.id and its potential to earn advertising. However, Tirto.id has survived in the media industry in Indonesia and received several awards.