A REVIEW ON ONLINE REPUTATION MANAGEMENT FOR DOCTORS AT INDIAN CORPORATE HOSPITALS

Over the past few years, healthcare industry has been witnessing a restructuring. Due to which the small and independent corporate hospital doctors are facing the difficulty in the form of maintaining a strong reputation. It is quite easy to see people are researching their doctor?s reviews online before visiting them. Negative reviews will have a huge impact on doctors and corporate hospitals too. In today?s competitive world online reputation management not only affects the selection of doctors, but reflects on hospitals, employees and referral sources. This paper gives an overview on how online reputation can be managed by the Doctors at corporate hospitals in India.