METHODOLOGY OF MEDIA COVERAGE ANALYSES IN MEDIA MONITORING ORGANIZATIONS WITH PARTIAL DIGITALIZATION

In this paper, the model of media monitoring organization in the case of partial digitization of printed media with a focus on media content analysis sector has been analyzed. The organizational structure and functioning of the media monitoring company depend on the level of digitization of printed media. Consequently, the organization model for media monitoring companies, based on the traditional press clipping, that is print media as the main source of news, differs from the model of such an organization based solely on online news. The paper presents the structure, work processes, and methodology of media content analysis sector of a typical media monitoring organization based on a comparison of several media monitoring organizations in the countries of the supremacy of press media in contrast to the digital editions. The relation of media content analysis methodology with the level of print media digitalization has been shown.