A Study on the Role of Supplyco Maveli Store in Retailing with Special Reference to Pudukad Gramapanchayath

Retailing in Kerala is subjects too subtle and relevant as Kerala is know of more as a consumer state rather than a producer state. The introduction of Margin Free Markets has turned out to be grand success resulting in it becoming one of the largest retail chains in the country. The Kerala State Civil Supplies Corporation (Supplyco), is a statutory body established in 1974. It procures rice, wheat products, sugar, pulses, vegetables and a range of consumer goods independently from the open market and distributes them through a network of 663 retail outlets called Maveli Stores, 11 supermarkets in district headquarters and 21 mobile Maveli vans operating on designated routes. It is a festival that remembers the golden reign of the legendary King Mahabali, during whose reign Kerala is believed to have prospered. Significantly, the Kerala State Civil Supplies Corporation (Supplyco), through its Maveli chain of retail stores, has contributed to bringing back those golden days by assuring fair price, quality products and insulation against evil trade practices. Maveli offered a new experience to Keralites, which helped it and Supplyco become household names in no time. Quality products and subsidised pricing are the twin advantages that Supplyco extends to the consumer. This study aims to know the role of Supplyco Maveli store in retailing with special reference to Pudukad Gramapanchayath. Mary T. L"A Study on the Role of Supplyco Maveli Store in Retailing with Special Reference to Pudukad Gramapanchayath" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-1 , December 2017, URL: http://www.ijtsrd.com/papers/ijtsrd8251.pdf http://www.ijtsrd.com/management/accounting-and-finance/8251/a-study-on-the-role-of-supplyco-maveli-store-in-retailing--with-special-reference-to-pudukad-gramapanchayath/mary-t-l