ACTIVITY THEORY IS AN EFFECTIVE FRAMEWORK ON QUALITATIVE DATA ANALYSIS IN SOCIAL SCIENCES STUDIES

Qualitative and quantitative are main research approaches in research disciplines, in quantitative research methods, the data analysis process is mostly systematic, therefor numerical quantitative data analysis is easy rather than qualitative data analysing in qualitative research studies. Under such a situation qualitative researcher have to use different types of data analysing methods in their data analysing process and this data analysing process also complicated. Grounded Theory and Activity theory are common and easy theories which could be used in qualitative data analysing process. This research paper describes Activity theory (AT) and its advantages in qualitative data analysing procedure and content analysis method was used to collect information (data) for this study. Deferent types of documents were used to analyse the content of Activity Theory (AT), findings and discussing were based on collected information of AT content.