Case Study on :'œMarketing strategies of Henry Ford of heart surgery - Narayana Health Care also known as Narayana Hrudayalaya, Leading India in World for Health care'

œBengal Famine was not due to lack of food, it is the lack of paying capacity to buy food''“ Dr. Amartya Sen In 2001, Shetty founded Narayana Hrudayalaya (NH), a multi-specialty hospital in Bommasandra on the outskirts of Bangalore. He believes that the cost of healthcare can be reduced by 50 percent in the next 5'“10 years if hospitals adopt the idea of economies of scale. Apart from cardiac surgery, NH also has cardiology, neurosurgery, paediatric surgery, haematology and transplant services, and nephrology among various others. The heart hospital is the largest in the world with 1000 beds performing over 30 major heart surgeries a day. The land, on which the health city was built, was previously a marshland which was reclaimed for this purpose. The Health City intends to cater to about 15,000 outpatients every day. In August 2012, Shetty announced an agreement with TriMedx, a subsidiary of Ascension Health, to create a joint venture for a chain of hospitals in India. In the past Narayana Hrudayalaya has collaborated with Ascension Health to set up a health care city in the Cayman Islands, planned to eventually have 2,000 beds. The case highlights how successful entrepreneurship can be done using technologies, the case is unique as it on social entrepreneurship, today is the world of Start-ups who use technologies, and case highlights how innovation ideas come from technologies use. Dr. Manish Gupta"Case Study on :'œMarketing strategies of Henry Ford of heart surgery - Narayana Health Care also known as Narayana Hrudayalaya, Leading India in World for Health care'" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-2 | Issue-2 , February 2018, URL: http://www.ijtsrd.com/papers/ijtsrd9537.pdf http://www.ijtsrd.com/management/marketing/9537/case-study-on-'œmarketing-strategies-of-henry-ford-of-heart-surgery---narayana-health-care-also-known-as-narayana-hrudayalaya-leading-india-in-world-for-health-care'/dr-manish-gupta